Have you ever walked around a city and wondered something like, "I wonder what it was like to walk on this street 50 years ago." Or heard things like, "did you know there's a secret train station underneath the Waldorf Astoria?"
Users can learn about their city's history and explore what it used to look like through fun, interactive, augmented reality experiences. This is an educational gaming app that can be tailored to each user while involving friends through competition and social sharing.
<aside> 💡 This project was created as part of CareerFoundry's UX Immersion course.
</aside>
Enable players to enjoy social scavenger hunts for real objects and locations in their own cities.
People learn through stories. By creating a fun, interactive experience involving stories of the past, this scavenger hunt app can motivate users to explore the cities around them.
To begin my research, I id-ed other scavenger hunt apps to look at their strengths, weaknesses, opportunities and threats.
I can get an idea of what user needs need to be fulfilled or what user problems are being solved (or not solved). I also looked into apps using augmented reality technology.
The main finding was that all of these apps lacked a purpose beyond just endlessly searching for random objects. There was no storyline, there was no guide.
Pokemon Go showed me that AR features could be integrated with navigation to enhance the user experience, bringing the screen's content even closer to the user's reality.
Competitor apps I researched